West Virginia University President E.Gordon Gee met with Grafton community members this afternoon, to talk about the results of a WVU student project.
More than 20 WVU students have been working for several months trying to create a new image for the city.
It's part of the Benedum-funded community branding initiative partnership between WVU and Grafton.
The students focused on three main aspects of Grafton: outdoor adventures, history and the arts.
"We have a brand new logo, we have a brand new website, we've got some new social media accounts. They've helped us create billboards that are currently up, a new one every month throughout the summer. It's really helping to help market our community and what's going on around the greater community around Grafton," said Tom Hart, All Aboard Grafton.
President Gee's visit is part of his annual Summer State Tour where he tries to visit all 55 counties.