Marion Zuccari has worked at Tireland for nearly 50 years and said he has seen quite a few costly pothole incidents.
With the extreme weather this winter, he's seen business pick up drastically.
"With the new cars and the aluminum wheels, the aluminum wheels are pretty expensive now. There's like 1,800 different tires, so you have a lot of different price range on tires," said Zuccari, a part owner of Tireland. "So, tires will be damaged, wheels; usually if the tire gets damaged the wheel gets damaged, too."
Zuccari said Tireland has seen about 50 broken tires and wheels per month over the winter, all due to potholes. At about $100 per fix, the costs can add up quickly.
The West Virginia Division of Highways said pothole-related damage cost the state over $22,000 in 2012.
Fixing potholes can also be a big expense to cities. Fixing the roads can cost hundreds of thousands of dollars. Zuccari said he believes there is a way to fix the holes which is green and saves money.
"With the cylinders in there, there's no way for the water to freeze and get in there and push it away, so you have an opening to get your potholes," said Zuccari. "So, we can repair potholes with this new system."
The system uses tires and gravel to line potholes, which can then be paved over.
Zuccari said his system can cut the cost of pothole fixes by 25 percent. He hopes to get Morgantown to invest in his system, as Westover already has done.