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Bank survey shows Valentine trends

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For the second year in a row, Chase Card Services is comparing what men and women expect to receive for Valentine's Day and suggests the holiday is a good time to talk about finances with your significant other.

The Chase Blueprint Valentine's Day Survey shows that men expect nearly $230 to be spent on them for Valentine's Day, and women indicated they expected just $196 to be spent on them.

The survey also found women plan to spend $71 on gifts this Valentine's Day, and men expect to spend $98. And overall, 43 percent of men indicated they prefer no gifts on Valentine's Day. Only 22 percent of women said they'd prefer no gifts for the holiday.

"Setting expectations for Valentine's Day spending is just one way to begin talking about finances with your significant other," said Tom O'Donnel, senior vice president, Chase. "Having an open and honest conversation about your financial expectations and priorities is a key to successfully managing money in any relationship."

The survey showed Americans plan to spend an average of $84 on gifts this Valentine's Day. Nearly seven-in-10 Americans said they would prefer their spouse or significant other surprise them, and when asked to choose between flowers or chocolates, 60 percent of Americans said they prefer chocolates. Nearly two-in-three Americans said they prefer to go out to dinner at a restaurant than have a home-cooked meal, and 60 percent of Americans said they would prefer the latest technology to jewelry.

The 2014 Chase Blueprint Valentine's Day Survey was conducted online on behalf of Chase Card Services and interviews were conducted Jan. 6-8, among 1,209 respondents ages 18 and older.

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