The Integrate 2013 Conference was held this weekend at West Virginia University.
It's a weekend full of sessions that connect marketing professionals, professors, and students.
Those who were at the conference talked about things like trends in the industry, how social media plays a role, and what they can expect in the future.
Jane Schachtel, the Global Head of Technology for Facebook, was the keynote speaker on Saturday.
Briana Warner, the PR and Social Media Coordinator for the WVU Integrated Marketing Communications program, said the conference helps advance the students.
"As a WVU program we teach in our classes all of these fundamentals, but a conference like this is a great way for them to network with each other, and learn skills that are up to date, up to the very minute. It gives them the chance to network and learn," said Warner.
Schachtel graduated from WVU in 1988.