Alderson-Broaddus Preparing For Name Change - WBOY - Clarksburg, Morgantown: News, Sports, Weather

Alderson-Broaddus Preparing For Name Change

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It may not seem like changing one word in a school's name is a big deal, but there's a lot that still needs to be done for Alderson-Broaddus College to change its name to Alderson Broaddus University over the next month and a half.

It's the little things that you may not think about that will take some time for the school to change. For example, the sign at the main entrance to the college will need to change when the college officially becomes a university on July 1.

"This is not simply a change of the stationery. It's reevaluating our logo, reevaluating our mascot, looking at some of the brick and mortar things that you see on the interstate," said A-B Vice President Eric Shor.

While there are some big changes coming to A-B, staff members said they want to maintain their appreciation for the school's historical role and its place in the community.

"As we move forward, one of the biggest things we keep saying is we are going to preserve the history of A-B. The name's still Alderson-Broaddus. We want to make sure people know that we're keeping our heritage and we're very much aware of where we've come from as we move forward and go into the future," said Director of Marketing and Communications Ashley Mittelmeier.

Mittelmeier is part of a group that's reassessing the logo and mascot on campus. She said those two pieces will still be recognizable parts of campus culture, and like those elements, the main goals of the school will stay the same.

"We'll always be a student-centered learning environment. That's who we are, that's what A-B is all about. But we are absolutely ecstatic for our students in relation to all of the progress that we're making on campus," Shor said.

Mittelmeier said there are still plenty of changes coming on the academic side as well. The school plans to announce those later this year.

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