It's cold outside but that won't stop Rita's Italian Ice from opening a new store in the Mid-Atlantic Market in Morgantown on Wednesday at noon.
The first 50 guests will receive vouchers for free ice once a week, for a year.
The store said it expects a good turnout, despite the cold temperatures and that even single digit temperatures won't keep people from coming.
"I have had college kids tell me they will be out there, now whether they actually show up early before noon, I don't know. I won't be standing outside, I'll be waiting inside," said Sheryl Holbert, of Rita's Italian Ice.
Rita's stores its Italian Ice at 14 degrees.