Doorbuster sales seemingly begin earlier and earlier every year. Why shouldn't they?
Last year, Black Friday sales hit an all-time record of $52.4 billion. Friday morning shoppers were out, but perhaps the enthusiasts got out a bit earlier.
"The first customers actually came in 5 p.m. Wednesday," said Chuck Reha, General Manager of Best Buy in Granville. "It was a great couple. She was actually waiting in line and her husband brought her food."
Black Friday shoppers were lined up Thursday night and the lines became increasingly unavoidable Friday morning.
Petco shoppers waited patiently for the store to open at 8 a.m., but many had been in an out of stores since late Thursday.
"She was in line for a GPS at 8 p.m. And it (sale) didn't start until 10 p.m. There were crazy people. But we Got it!" said a group of shoppers from Oakland, Md. Friday morning.
Some though, were less convinced that they should spend their holiday shopping.
"Everybody talked about coming out last night, but it ruins Thanksgiving. We need to keep Thanksgiving, Thanksgiving, and then start of the Christmas," said Patty Damrath who spent the morning shopping with her daughter.
Whether at 6 a.m. or 6 p.m., for many, holiday shopping is all about tradition.
"We're actually from upstate New York. And my children live down here in Morgantown, and it's kind of our tradition that we come out, you know, it's our big day together, girls day," said Damrath.